Mastering Gray with Ashley @thegirl_withpurplehair- PRAVANNA (1)
Perfect for colorists looking to strengthen their gray coverage expertise while adding a fresh, wearable VIVIDS element that keeps clients coming back for more.


Time & Location
Oct 26, 2026, 2:00 PM – 2:45 PM
FIRST FLOOR - MAIN STAGE, 1019 W 1st Ave, Spokane, WA 99201, USA
About the event
Take the guesswork out of gray coverage and elevate your color expertise with Mastering Gray with PRAVANA. In this technique-driven class, you'll learn the art and science of formulating for resistant gray hair while achieving beautiful, predictable results for every client. Explore essential gray coverage tips, tricks, and techniques, including consultation strategies, formulation fundamentals, blending vs. full coverage approaches, and solutions for challenging gray patterns. Gain confidence in creating customized formulas that deliver maximum coverage, shine, and longevity.
Then unleash your creativity with a modern twist. Inspired by Creative Artist Ashley Krupa Berg's signature purple hair, you'll learn how to transform a classic gray coverage service into a fashion-forward look by incorporating a wearable VIVIDS placement featuring a pop of purple.
What You'll Learn:
Gray coverage fundamentals and advanced formulation techniques
Working with resistant, coarse, and highly concentrated gray hair
Consultation tips for gray coverage clients
"Having the opportunity to bond with my salon team and share a presentation at this incredible Hair Symposium truly completed the event for me. A perfect way to conclude an inspiring year of growth, creativity and education!" - Nancy, Salon Owner, San Diego